The world of job hunting is changing dramatically right now, primarily because of social media which if you use intelligently, you’re well on your way to attaining your dream job. With over 350 million members, LinkedIn is the most professional of the social media network venues currently available. In comparison with Facebook, LinkedIn is also the most respectful of member privacy.
According to LinkedIn, most of recruiters who use social networks for recruiting will be using LinkedIn, and the preference for LinkedIn is significant, with 94% of the “social” recruiters using it vs. 65% of social recruiters using Facebook and 55% of social recruiters using Twitter.
Like ourselves at THC Recruitment, we check a candidate’s LinkedIn profile for
- Length of professional service
- Specific hard skills
So, investing time in learning how to capitalise on social media for your job search, and to leverage LinkedIn, in particular, will be time well spent for you.
Candidates can reveal far too much on sites like Facebook and Twitter. It is even possible on LinkedIn to over share by making jokes or sharing your candid opinions with everyone! But we would say the biggest singular mistake candidates make is using an inappropriate profile photo!
Please remove that photo of you at the beach party or with a relaxed look over evening dinner or with your best mate. LinkedIn isn’t the place for club-type socializing. It is not Facebook. The more professional you look, the more seriously you’ll be perceived in your job hunt. The beach wear look, however nice, on LinkedIn does not impress.
The best strategy for looking good on LinkedIn? Take the time to invest in a professional headshot, even if you’re shy in front of the camera.
A suit, professional appearance and even a little airbrushing can really enhance your digital identity. And if you have no budget for a professional photo, just ensure it is a professional image.
93% of recruiters indicated that they were likely to look at a candidate’s social profile, and 42% of those recruiters have reconsidered a candidate based on what they found. According to LinkedIn last year, profiles with profile pictures are 11 times more likely to have a profile view than those lacking a profile picture.
This isn’t really a plug for LinkedIn as such but more a professional plea to make sure you put your profile to its’ best advantage if you are on LinkedIn. Ensure your profile photo gives a professional view – get the picture?
For more information and advice call us on 01279 713900 or visit our website