Marketing Manager – Motor Finance
Excellent package, plus great benefits and car
My client is a fast-growing prestigious lender within the Motor Finance industry and they are looking for a Marketing Manager to join their team.
The Marketing Manager is in charge of contract hire campaign pricing. Campaign set-up for both brokers and dealers, term negotiations, benchmarking analysis, customer loyalty/retention programs, KPIs reports, incentives for both dealer and broker, compliance/audit reports and events/communication.
*Pricing of campaigns for dealers and brokers in accordance with company profitability objectives, commercial objectives and brand requirements
*Liaising with the Brands to define the best terms to obtain the right positioning in terms of competitiveness across the entire range of models/versions
*Responsible for marketing to the customer base using internet, email, telephone & mail based marketing.
*Campaigns and products set-up in line with the relevant procedure.
*Manage relationships with third parties including Direct Marketing Agencies & Media Agencies.
*Support the sales support team in managing dealer queries.
*Organising incentives programs and activities for broker and dealers.
*Defining the annual marketing plan
*Managing the internal and external communication
*To adhere to the Financial Conduct Authority regulations and requirements
*Experience of marketing campaign pricing desirable.
*Knowledge of White Clark Genus and Miles back office systems highly desirable.
*Experience of digital marketing, CRM platforms and direct marketing highly desirable
*Strong organisational skills
*Good time management skills
*Advanced Excel skills
If interested in this role, please contact Vicky @ THC RecruitmentApply Now
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