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  • Marketing Manager Motor Finance

    Salary: Negotiable
    Opening Date: 18/10/2020
    Industry:
    Type:
    Location:
    Reference: MMMF/BERK/VM1

    Marketing Manager – Motor Finance

    Berkshire

    Excellent package, plus great benefits and car

    My client is a fast-growing prestigious lender within the Motor Finance industry and they are looking for a Marketing Manager to join their team.

    The Marketing Manager is in charge of contract hire campaign pricing. Campaign set-up for both brokers and dealers, term negotiations, benchmarking analysis, customer loyalty/retention programs, KPIs reports, incentives for both dealer and broker, compliance/audit reports and events/communication.

    The role-

    *Pricing of campaigns for dealers and brokers in accordance with company profitability objectives, commercial objectives and brand requirements
    *Liaising with the Brands to define the best terms to obtain the right positioning in terms of competitiveness across the entire range of models/versions
    *Responsible for marketing to the customer base using internet, email, telephone & mail based marketing.
    *Campaigns and products set-up in line with the relevant procedure.
    *Manage relationships with third parties including Direct Marketing Agencies & Media Agencies.
    *Support the sales support team in managing dealer queries.
    *Organising incentives programs and activities for broker and dealers.
    *Defining the annual marketing plan
    *Managing the internal and external communication
    *To adhere to the Financial Conduct Authority regulations and requirements

    Experience

    *Experience of marketing campaign pricing desirable.
    *Knowledge of White Clark Genus and Miles back office systems highly desirable.
    *Experience of digital marketing, CRM platforms and direct marketing highly desirable
    *Strong organisational skills
    *Good time management skills
    *Advanced Excel skills

    If interested in this role, please contact Vicky @ THC Recruitment

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