Let's talk recruitment

Reset

  • Enhancing Employer Branding to Attract and Retain Talent

    Posted: September 27th, 2024
    Category: Employee Retention

    Attracting top talent and improving employee retention requires more than just competitive salaries and bonuses. While these are important, recent surveys reveal that employees are increasingly prioritizing well-being and work-life balance. Here’s how companies can stand out and keep their workforce satisfied.

    Flexible Working

    Hours: Offering flexible start and end times, longer lunch breaks, or compressed workweeks can accommodate personal commitments, such as school runs or gym sessions.
    Location: Hybrid, remote, and “work-from-anywhere” setups are in high demand.
    4-Day Week: More companies are experimenting with shorter workweeks, which could be a competitive offering.

    Additional Leave

    Unlimited Paid Leave: Granting employees autonomy over their time off fosters trust and boosts engagement.
    Volunteering Days: Allowing staff to participate in charitable work can enhance satisfaction.
    Duvet Days: Offering spontaneous leave for those unplanned but needed breaks.
    Enhanced Family Leave: Extending maternity/paternity leave, including more options for fathers, reflects a supportive workplace.

    Bonuses

    Performance: Tied to individual, team, or company performance.
    Sign-on: A ‘golden handshake’ to attract high-demand talent.
    Referral: Reward employees for referring new hires or customers.
    Pension Contributions: Offering above-average pension contributions shows long-term care for employees’ futures.

    Health & Wellbeing

    Group Health Insurance: Essential for a comprehensive benefits package.
    Mental Health Support: Providing access to mental health services is increasingly popular.
    Gym Membership & Cycle to Work: Promoting physical health through gym subsidies and bike schemes.

    Learning & Development

    Certifications: Covering training costs for certifications benefits both staff and the business.
    Personal Development Time: Allocating time for growth, whether work-related or personal, encourages employee development.
    Insurance: Income protection, critical illness cover, and death in service benefits are crucial in offering peace of mind to employees and their families.

    Unique Benefits

    Virtual GP Service: Some Companies offer 24/7 medical access to staff and their families.
    Term-Time Only Working: Amazon offers flexibility for parents and grandparents during school terms.
    Wellness Spaces: Some companies, like a business park, provide calming natural areas for staff to unwind.
    Period Policies: Medical support and flexible work arrangements to employees affected by menstruation.
    On-site Nursery Discounts: Reduced childcare costs to ease the burden on working parents.

    By offering a combination of flexibility, well-being support, and career development opportunities, companies can strengthen their employer brand, attract new talent, and improve employee satisfaction, ultimately enhancing retention.

Recent Blogs

We use cookies to ensure that we give you the best experience on our website.